The Outlook on Tourism in Jerusalem

Jerusalem Israel Tourism
The Tower of David is home to the Museum of the History of Jerusalem, and a fascinating light show summarizing the story of the city.

People might look at you askew when you tell them your plans to travel to Israel and the Middle East. We received such a warm welcome in Jerusalem, however, that I magically recovered from pneumonia and got out to meet people and visit museums and landmarks. It’s a wonderful city and entirely functional for tourists. Let’s face it: people have been making pilgrimages to Jerusalem for thousands of years, so the city is well prepared. Visitors today, as always, include Christians, Jews, Muslims, students, historians and archeologists. These days, the city is also attracting start-up companies, tech companies, marathoners, opera and culture fans, and foodies.

We met with Mordecai Holtz at the cozy Kadosh coffee shop in Jerusalem. Mordecai found us, actually, because he’s working with the city of Jerusalem to advance tourism. (He maintains his own marketing firm, Blue Thread, too.) We got together a second time to record some of his insights on Jerusalem tourism.

As you will hear, Jerusalem has identified various target markets and created a number of annual events to enhance visitors' experiences.

The city works because its citizens work together. Check out the Jerusalem website, ITravelJerusalem, for dates and details on the major events mentioned in the interview. (I Travel Jerusalem also offers an app for walking tours of the Old City.)  For current news, visit ITravelJerusalem on Facebook.

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Travel Past 50 interviews Mordecai Holtz, right, about tourism in Jerusalem.
Travel Past 50 interviews Mordecai Holtz, right, about tourism in Jerusalem.

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15 thoughts on “The Outlook on Tourism in Jerusalem”

  1. Great interview, Kris! It’s fun learning audio tricks, isn’t it? I agree that security concerns can be deterrents for travelers, but we’ve found authorities well-prepared and experienced. We’ve always been reassured by the presence of security and appreciate the efforts made. I would imagine the same to be true should we visit Jerusalem.

  2. As Mordecai points out in the interview, other countries learn from Israel’s security systems. We felt as safe there as anywhere. We didn’t, however, go north to Golan Heights, which might have been dictated by the weather, or possibly by news headlines. Thanks for the encouragement. (Hoping my next audio will come together more smoothly:)

  3. Great interview Kris! It’s good to hear Mordecai’s perspective on security, as well as the diversity of things to see and do in Jerusalem.

  4. Security can be an issue wherever you go these days. It’s nice to hear that Jerusalem Tourism are working hard to attract tourists. I would love to visit one of these days.

  5. I think with all travel you need to look at each place you go and decide what is right for you. Following your journey though has made me look at visiting this area with different eyes :-) and that is always a good thing.

    • True that, Irene. BTW, I just forwarded your FB post calling for examples of meet-ups for dining to a friend who’s an app developer. He’s not a source for you, but I’m hoping his app facilitates the sort of connections you are talking about. I’ll be interested to see your story when it’s published.


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